---
title: Should CEOs Blog? - ViRTUS
description: "Since I started this blog a number of CEOs and Entrepreneurs have asked me questions about the \"how\" and the \"why\" of blogging. Here's what I had to say."
---

[The ViRTUS Leadership Journal](https://blog.virtusinc.com/virtus-inc-leadership-journal)

# [Should CEOs Blog? - ViRTUS](https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/should-ceos-blog)

 Written by [Mike Desjardins](https://blog.virtusinc.com/virtus-inc-leadership-journal/author/mike-desjardins) | Nov 16, 2008 8:21:44 PM

Since I started this blog a number of CEOs and Entrepreneurs have asked me questions about the “how” and the “why” of blogging. A friend of mine, Maria LoScerbo, owns a PR firm in town called EpicPR and she blogged about a Globe and Mail article that was written earlier this year on the pros and cons of CEO blogging that I think answers a lot of those questions: here it is. 

I decided to start blogging as a result of multiple conversations with Mike Jagger, a friend of mine who owns a security company (Provident Security), who has been a prolific blogger for years now.  One of the first things he told me about his blog is that 9/10 of his new customers mention it as one of the reasons they decided to choose Provident.  That’s all I needed to know to finally start blogging.

[View full post](https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/should-ceos-blog)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Desjardins"
  },
  "dateModified" : "2023-06-26T15:33:37.423Z",
  "datePublished" : "2008-11-16T20:21:44Z",
  "headline" : "Should CEOs Blog?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/should-ceos-blog",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The ViRTUS Leadership Journal"
  }
}
```