--- title: Interview on the Bill Good Show - ViRTUS description: I had the pleasure of being on the Bill Good Show this morning on CKNW 980 to represent ViRTUS and talk about the current economic situation. Read more. --- [Skip to content](https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/interview-on-the-bill-good-show#main-content) [![Logo-Black-Square-4](https://blog.virtusinc.com/hs-fs/hubfs/Logo-Black-Square-4.png?width=250&height=250&name=Logo-Black-Square-4.png)](https://virtusinc.com/) - [Home](https://virtusinc.com/) - [Approach](https://virtusinc.com/approach/) - [About Us](https://virtusinc.com/about/) Show submenu for About Us - [Team](https://virtusinc.com/about/team/) - [Culture](https://virtusinc.com/about/culture/) - [Clients](https://virtusinc.com/about/clients/) - [Impact](https://virtusinc.com/about/impact/) - [Expertise](https://virtusinc.com/expertise/) Show submenu for Expertise - [Leadership Development](https://virtusinc.com/expertise/#leadership-development) - [Creative Strategic Planning](https://virtusinc.com/expertise/leadership-development/) - [Leadership Topics](https://virtusinc.com/expertise/sessions/) - [Journal](https://virtusinc.com/journal/) Open main navigation Close main navigation - [Home](https://virtusinc.com/) - [Approach](https://virtusinc.com/approach/) - [About Us](https://virtusinc.com/about/) Show submenu for About Us - [Team](https://virtusinc.com/about/team/) - [Culture](https://virtusinc.com/about/culture/) - [Clients](https://virtusinc.com/about/clients/) - [Impact](https://virtusinc.com/about/impact/) - [Expertise](https://virtusinc.com/expertise/) Show submenu for Expertise - [Leadership Development](https://virtusinc.com/expertise/#leadership-development) - [Creative Strategic Planning](https://virtusinc.com/expertise/leadership-development/) - [Leadership Topics](https://virtusinc.com/expertise/sessions/) - [Journal](https://virtusinc.com/journal/) - [Connect](https://virtusinc.com/connect/) [Connect](https://virtusinc.com/connect/) [learning](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/learning) # Interview on the Bill Good Show Published by [Mike Desjardins](https://blog.virtusinc.com/virtus-inc-leadership-journal/author/mike-desjardins) on Dec 16, 2008 4:54:55 AM I had the pleasure of being on the Bill Good Show this morning on CKNW 980 to represent [ViRTUS](https://www.virtusinc.com) and talk about how CEOs and entrepreneurs are reacting to the current economic situation.  Click here to listen to the program, select 11am – it’s starts about 15 mins into the audio feed. I have a huge appreciation to share for Maria LoScerbo of EpicPR.  She prepped me for the interview last night with a list of do’s and don’ts, including how to prepare briefing notes so I could stay on message. Here are five of her do’s and don’ts: **Do:** 1. Prepare 3-4 key messages, stick to them and repeat them 2. Keep your answer brief and create memorable sound bites 3. Be colourful and use examples 4. Show enthusiasm and confidence 5. Pause after each answer **Don’ts:** 1. Repeat negatives 2. Speculate 3. Interrupt the next question 4. Ramble 5. Stray from message or expertise ###### Related News Articles [leadership](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/leadership), [learning](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/learning), [development](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/development), [Andragogy](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/andragogy) #### [Adult Experiential Learning Cycle](https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/adult-experiential-learning-cycle) **Adult Experiential Learning Cycle** [leadership](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/leadership), [differentiation](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/differentiation), [learning](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/learning), [Business in Vancouver: Boardroom Strategy](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/business-in-vancouver-boardroom-strategy), [behaviour change](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/behaviour-change), [best companies](https://blog.virtusinc.com/virtus-inc-leadership-journal/tag/best-companies) #### [Biv Boardroom Strategy: Effective Organizational Strategies and Other Harvard Insights](https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/biv-boardroom-strategy-effective-organizational-strategies-and-other-harvard-insights) In the past month, I have had two unique opportunities: the first was to spend a few days in Boston... 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Box 3166 Vancouver, BC V6B 3X6 | P: 604.519.7000 | F: 604.648.8320 | E: info@virtusinc.com © 2026 ViRTUS Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mike Desjardins", "url" : "https://blog.virtusinc.com/virtus-inc-leadership-journal/author/mike-desjardins" }, "dateModified" : "2023-06-26T15:34:21.183Z", "datePublished" : "2008-12-16T12:54:55.000Z", "headline" : "Interview on the Bill Good Show - ViRTUS", "mainEntityOfPage" : { "@id" : "https://blog.virtusinc.com/virtus-inc-leadership-journal/journal/interview-on-the-bill-good-show", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.virtusinc.com/hubfs/Untitled%20design%20(2).png" }, "name" : "ViRTUS Inc." } } ```