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title: Entrepreneurial Strategic Planning Framework - ViRTUS
description: The most effective framework for strategic planning for a small to medium sized entrepreneurial company that I've come across is laid out in this book.
---

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# Entrepreneurial Strategic Planning Framework

 Published by [Mike Desjardins](https://blog.virtusinc.com/virtus-inc-leadership-journal/author/mike-desjardins) on Feb 27, 2009 4:13:08 AM

The most effective framework for [strategic planning](https://virtusinc.com/expertise#actionable-strategic-plans) for a small to medium sized entrepreneurial company that I’ve come across is laid out in the book, The Rockefeller Habits, by Verne Harnish.

If you’ve been looking to find a straightforward way to engage your team in a planning process that is designed with the entrepreneur in mind then this is the format for you.

The One Page Strategic Plan outlined in the Rockefeller Habits blends SWOT Analysis, with Core Values, Core Purpose, BHAG, 3-5 year plan, 1 year plan, quarterly actions, historical financials with budget, brand promise, and your elevator pitch, and yes, all of that fits on one page!

If you’re interested in learning more about how the plan works buy the book or write a comment on this post or click Next Steps at the top of this page – I’d be happy to help you.  We use a customized version of this framework with our growth-focused entrepreneurial clients.

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# ViRTUS Inc.

Mailing Address: P.O. Box 3166 Vancouver, BC V6B 3X6 | P: 604.519.7000 | F: 604.648.8320 | E: info@virtusinc.com

© 2026 ViRTUS Inc.

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